Championed HR strategy including new team structure to improve HR response time by +300%, reduce recruiting time by 50% and employee turnover by ~20%.

Implemented enterprise planning process to define and monitor objectives and clarify resource prioritization. Resulted in first-ever measurable utilization rate, achieving 75% success rate on key results.

Identified real estate and market opportunities & prepared for expansion, with 3 locations producing ~$1.4mm  in EBITDA

Increased national membership base ~3X to 10K+ active members  achieving best sales months ever in company history. National Members +70% and revenue +31% vs.  previous year

Led market expansion with development and launch of new facility on budget to deliver record breaking 2,000 pre-sale memberships, 2X previous record