Whatever our industry or business, we all want growth. More members, more customers, more locations, increased market share, greater revenue, larger donations, more fundraisers, and on and on. However you measure your organization, we all want the same: BIGGER BETTER FASTER RESULTS. In order to get there, we have to scale.

The Expectation
We all get it. If we want five more locations, or to triple our revenue we have to increase our effort. Too often I've seen owners and teams assume that increased results are linear to increased effort. Oh boy do I wish this were true, but sadly it rarely is. If you deploy your resources efficiently and effectively, yes, you should get economies of scale. But often times it's not linear and the net present value of those increased efforts and deployed resources is not always the same. Meaning, the effort you put in now may not give returns until later. Sometimes MUCH later.

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